The Hypo-Allergenic Shampoo is specially formulated for sensitive skin. It is ideal for dogs with skin sensitive to standard detergent shampoos, perfumes, or dyes. To use, Wet Pet Thoroughly, Lather and Rinse. Specially Formulated For Sensitive Skin. Allergy Sufferers Will Also Benefit. The Gentle Cleansing Action Produces A Clean, Fresh Coat. 16 Oz. size. Hypoallergenic Shampoo Mild Formula with Aloe Vera,No Added Dyes Or Frageances.